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Introduction to Digital Marketing 101

Brands are built on social media and now, you can give them the boost they deserve with the power of Google through SEO & SEM. The digital marketer in you is calling for a change, join and make it possible!

(DIGITAL-MARKET.AW1) / ISBN : 978-1-64459-631-9
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About This Course

Digital Marketers Assemble!

Get the best of all worlds for your business with easy steps & tools. Join ‘Introduction to Digital Marketing 101’ and get interactive training to make your web pages reach the number 1 spot worldwide. 

Create opportunities for your brands to reach people from various parts & use the digital transformation for your own good. 

Start your journey to worldwide visibility today with uCertify. 

Skills You’ll Get

  • Create content plans for content marketing. 
  • Distribute & promote your content on platforms like X, Quora, Linkedin, etc. 
  • Understand and cater to your Target Audience (TA) with Google Analytics.
  • Optimize your website & land clicks with SEO/SEM. 
  • Customize your Page Tabs. 
  • Implement and monitor campaigns on social media.  
  • Utilize MailChimp to create Email marketing campaigns. 
  • Create, manage, and boost Meta (Facebook) & Google ads. 
  • Monitor your Google Ad Rank and the cost-per-click of campaigns.
  • Get Adept at Google ads metrics & keyword optimization. 
  • Explore different types of CMS (Content Management Systems)
Download Course Outline

1

Preface

2

Marketing and Its Business Importance

  • Structure
  • Objective
  • Begin with a plan
  • The digital marketing framework
  • Organizing your marketing plan to market your business
  • Conclusion
3

Content Marketing

  • Structure
  • Objective
  • What is content?
  • Elements of content
  • Content marketing
  • Content purposes
  • The content plans
  • Create content
  • Promote and distribute your content
  • The website
  • Content pages
  • Conclusion
4

Use Social Media for Your Business

  • Structure
  • Objective
  • Social media landscape
  • What is social media
  • The process
  • Why social media matters
  • Social media channels
  • Channel overview
  • Facebook
  • Content plan for social media
  • How to improve the metric of your fan page
  • Avoid being overly promotional
  • Customize your Page Tabs
  • Implement and monitor campaigns
  • Measuring impact
  • Conclusion
5

Social Ads – Make People Think and Talk

  • Structure
  • Objective
  • Introduction to social media advertising
  • Choose the appropriate social network for your business
  • Create and manage your ads on Facebook
  • Ad sets
  • Run your campaign on Facebook
  • Run your campaign on Facebook
  • Conclusion
6

SEO for Beginners

  • Structure
  • Objective
  • Search Engine Optimization
  • Relevance
  • Authority and SEO
  • What is the origin of SEO?
  • Why is SEO or web positioning important?
  • Search process
  • How to plan and execute an SEO strategy?
  • What is a keyword?
  • How to find keywords for SEO?
  • How to choose keywords for SEO?
  • Useful (paid) tools for keyword research
  • Analysis of the Google results page for the main keyword
  • Analysis of keywords in Wikipedia
  • Step 3: Analysis of competitors
  • How to do a legendary onsite SEO analysis?
  • Accessibility
  • Indexability
  • The content
  • How to do SEO tracking?
  • Elements for the SEO and SEM tracking report
  • How to analyze organic web traffic?
  • How Google Analytics helps SEO?
  • SEO elements on page
  • SEO elements off page
  • How to analyze the SEO of all the pages?
  • Qualitative reports in Google Analytics
  • Visit report Google Analytics SEO
  • Search optimization report Google analytics SEO
  • How to do SEO with Google Analytics?
  • Landing: The future of reporting SEO
  • Conclusion
7

Paid Advertising– Position Your Brand in the Market

  • Introduction
  • Structure
  • Objectives
  • Introduction to SEM
  • Choose keywords in Google
  • Text Ads
  • Google Ad Rank and the cost-per-click of campaigns
  • How Google AdWords works - Column quality level?
  • Ad rank and actual cost per click
  • Google AdWords Actual cost per click formula
  • Setting up a lead campaign in Google AdWords
  • Google ads metrics and keyword optimization
  • Conclusion
8

Display Advertising to Target your Audience

  • Structure
  • Objectives
  • How display ads work
  • What types of CMS are available?
  • What is an ad server?
  • What is direct response marketing?
  • What is branding?
  • Conclusion
9

Create a Campaign in Digital Marketing

  • Structure
  • Objective
  • Email marketing
  • How to attract subscribers?
  • Contact forms
  • What fields should your contact form have?
  • What is spam?
  • Permission to send emails (opt-in subscriptions)
  • MailChimp
  • Create an email campaign
  • Elements of an email
  • Create an email plan
  • How to create an email marketing campaign with MailChimp
  • Build an email calendar schedule
  • Automate your campaigns with MailChimp
  • Transactional emails
  • Email marketing metrics
  • Conclusion
10

Analyze What People Do in Your Website - Google Analytics

  • Structure
  • Objectives
  • Access Google Analytics
  • Demographics and interest information
  • Introduction to Google Analytics APIs
  • Do you want to know what an API is?
  • The Google Analytics APIs
  • Data collection
  • Configuration
  • Reports
  • Installing the Google Analytics tracking ID
  • How to add Google Analytics in my Android application?
  • Metric definitions
  • Viewing the objectives report and the conversion funnel
  • Multi-channel funnels
  • Conclusion
  • Quick Summary
11

Jobs in Digital Marketing

  • Introduction
  • Structure
  • Objectives
  • Discover how to be a professional specialized in content marketing
  • The training of content marketing professionals
  • Four roles of content marketing
  • Skills
  • Jobs in social media advertising
  • Jobs in display advertising
  • Jobs in email marketing
  • Jobs in digital marketing analytics
  • What is big data?
  • What is Machine Learning?
  • Career networking
  • Elevator pitches
  • Personal branding
  • What is LinkedIn?
  • Conclusion

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Digital marketing refers to your brand’s presence online. It is a creative place where you can boost your sales with various content strategies. This online presence can be leveraged to turn online views into sales to create successful businesses. In today’s digital advancements, digital marketing has become a norm, and new job roles to optimize growth on socials have emerged.

This digital marketing course is built for beginners. You can have zero experience or a completely different career path and still ace these metrics tools because our interactive course is designed to help you understand the world of digital marketing from scratch.

If you are starting as a beginner or a seasoned content creator, this course is a goldmine for you - 

  • Increase your online presence. 
  • Learn to analyze key metrics & SEO/SEM strategies. 
  • Quantify your growth & market presence. 
  • Opens doors to exciting job opportunities.

Digital marketing is giving birth to new opportunities every passing day, grab these roles in top companies, firms & startups - 

  • Digital Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • Content Marketing Specialist
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Specialist
  • Influencer Marketing Manager
  • Freelancer/Consultant

Yes, definitely! You can create content and check your progress with tools like Google Analytics & keyword planners. If you want to start your journey to digital domination start here, with uCertify, and learn these key metrics easily.

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